For Evins Construction, a licensed general contractor on Florida's Nature Coast, we make the reels, the Field Notes job site series, and the graphics for every platform. Every one goes out with a tracked link and a tracked phone number, so the call or the quote attributes to the post that earned it.
Click one to play it above. Reels come in vertical and landscape cuts.
A video is a cost until you can see what it brought in. So nothing leaves without a way to trace it back.
A short link on the client's own domain, like /go/home-additions. It lands on the quote page and records which post sent the lead.
A number for each channel, with voicemail and texting. A call from a Facebook post is counted as a call from Facebook, not a mystery.
Caption and hashtags written and ready to paste, with the number and the link already in them. Nobody stares at a blank post.
Published to the page from one place on the day it is due, from the same admin that holds the leads, the calls, and the report.
A few from the library, each at its true proportions. Eighteen sizes in all, more than 250 exports, every one at print grade.
The media is one part. These are the parts of the platform it runs on, each its own product.
The scheduler and the library. Posts go to the page from one place, and every graphic lives in the library at every size with its caption.
02Short links on the client's own domain. Each lands on the quote page and records the post, the channel, and the campaign that sent it.
03A tracking number per channel, with voicemail and texting, so the phone tells you which marketing made it ring.
04Spend, impressions, clicks, leads, and cost per lead, one row per channel, for 7, 30, or 90 days.
05The quote request the tracked link lands on, with its source attached, in the same admin as the calls and the texts.
The videos, the graphics, and the captions are handed off as the client's own files, at full resolution.
Why is this slab cracking?
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